Bachelor of Business (Marketing) - University of the Sunshine Coast, Queensland, Australia

Accessibility links

Bachelor of Business (Marketing)

The final intake for this degree is Semester 2, 2021.

If you're interested in studying Marketing, visit the Bachelor of Business.

Connect brands with customers

This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.

Study locations
  • Sunshine Coast
  • Moreton Bay
Refer to the program footnotes
Semester 1 or Semester 2
Program length (full-time)
3 years
Annual tuition fee 2021
Estimated total tuition fee *
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2021 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
Study locations QTAC code
  • Sunshine Coast 012051
  • Moreton Bay ^ 014141
  • Online 015033
Refer to the program footnotes
Minimum selection threshold
ATAR - 55.00 OP - - Rank - 55
USC program code
Semester 1 or Semester 2
3 years full time or equivalent part time
Study mode
Blended Learning
Recommended prior study
English; General Maths, Maths Methods or Specialist Maths
Total courses
Total units
  • ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.

In this program you will:

  • Understand what drives customers, and how to develop products and campaigns that meet their needs
  • Learn the strategies that underpin successful marketing in traditional and digital environments
  • Build advanced critical thinking, communication and presentation skills
  • Develop your portfolio with industry projects and insights
  • Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
  • Marketing coordinator
  • Media manager
  • Brand manager
  • Product developer
  • Public relations officer
  • Social marketing specialist

What will I study?

Select your location, starting year and starting semester below to display your program structure and study sequence.

The study sequence ONLY represents the CURRENT program structure. Students MUST follow their commencing structure and use this study sequence to guide enrolment.

Program structure

Total units:

Study sequence

Submit an enquiry

Questions? Ask us anything about studying this program. Alternatively, contact Student Central with any student-related enquiries.

Success! Thank you Something went wrong! {{responseMessage}}

Or chat now

Related news

USC Newsroom
Free planning course for Moreton Bay businesses
8 February

The success of a six-week planning course in helping small business owners and managers in the Moreton Bay region tackle the challenges and opportunities of a COVID economy has prompted a second series from Thursday 4 March.

Investing in local talent pays off for Hervey Bay firm
1 February

Hervey Bay’s JR Marketing Group Director Josh Rimmington said he knew the digital marketing agency did not have to look far when recruiting new, skilled talent into the business.

Internship leads stylist to creative career change
6 October 2020

A University Medal from USC and a marketing career found in her home town of Gympie have completed a stunning transformation for former hairstylist Tiffany Stevenson.