Dr Retha de Villiers Scheepers - University of the Sunshine Coast, Queensland, Australia

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Dr Retha de Villiers Scheepers

PhD Stell., MCom Potchef., HonsCL(Mktg) Potchef., BComm Potchef.

  • Senior Lecturer, Entrepreneurship and Innovation Management
+61 7 5430 1267
Office location
SD K.1.08A
Sunshine Coast
Dr Retha de Villiers Scheepers


Dr Retha de Villiers Scheepers teaches entrepreneurship and innovation management at the University of the Sunshine Coast (USC) at both undergraduate and postgraduate levels. She believes in teaching entrepreneurship in an experiential fashion and is passionate about the power of education to transform people’s lives. The recent multidisciplinary experiential entrepreneurship model (MEEM) grant project, in collaboration with Dr Renee Barnes and Dr Uwe Terton at USC has spawned five start-ups, with four of these ventures being awarded in different entrepreneurship events.

Retha volunteers in the Sunshine Coast start-up community as a Startup Weekend organiser and #SiliconCoast facilitator, creating opportunities for entrepreneurial students to extend their network, share and grow their start-ups and meet like-minded individuals.

Retha’s main research interests are related to the entrepreneurial experience within startups and existing organisations. She tackles research questions like: How are entrepreneurial communities formed? How do entrepreneurs make decisions to co-create the future with others? What factors trigger innovation and entrepreneurship within firms?


Vice-Chancellor and President's Award for Excellence, 2015:  Excellence in Engagement, University of the Sunshine Coast

Citation Award, 2015, Commonwealth Office for Learning and Teaching (OLT). Awarded to Retha in recognition for inspiring entrepreneurship students to create their future by crafting authentic learning opportunities that motivate, engage and empower

Professional Social Media

Retha Scheepers on Twitter*


* This is an external website and the University of the Sunshine Coast is not responsible for the content.

Research Grants

Project name Investigators Funding body Year Focus
Applying a connectedness learning model at USC to develop a networked approach to lifelong graduate employability Retha de Villiers Scheepers (lead), Ben Goldsmith, Mark Sayers, Peter English, Gail Crimmins, Joanna McIntyre USC Commissioned Learning and Teaching Grant: Graduate Employability 2017

This project applies an OLT connectedness learning model (Bridgstock, 2016) at USC in selected disciplines to assess students’ current social network capabilities and implement action plans to improve these capabilities, thereby enhancing students’ employability and USC’s engagement with relevant stakeholder groups.

Gathering valid data for quality enhancement:  Assessing, reviewing, benchmarking and closing the loop for assurance of learning in regional universities Romy Lawson, Retha de Villiers Scheepers, Charmaine Glavas and Tracy Taylor Extension grant (OLT) (A$30,000) 2016 Improve the quality of business and management programs in regional universities through reviewing and benchmarking
Systematic review proposal on 'A review and synthesis of research and practice: Linking organisations' strategic plans with a shared vision for a sustainable future' Martina Linnenluecke, Martie-Louise Verreynne, Retha de Villiers Scheepers, Sarel Gronum and Chanel Venter Network for Business Sustainability South Africa (NBS) (A$25,000) 2014 Review and synthesis of perspectives on organisations' approaches to sustainability
Multi-disciplinary experiential entrepreneurship model (MEEM): Empowering students to create the future through experiential entrepreneurship Retha de Villiers Scheepers, Renee Barnes and Uwe Terton Exploratory Learning and Teaching grant (USC) AA$10,000) 2014–2016 Experiential entrepreneurship learning in multi-disciplinary teams
ICT usage in small firms: The influence of entrepreneurial decision-making variables Retha de Villiers Scheepers and Donald Kerr USC internal research: Seed Grant 2010–2012  
Entrepreneurial Intensity: The influence of antecedents to Corporate Entrepreneurship in firms National Research Foundation South Africa Thuthuka Grant-holder 2005–2007 PhD thesis
Global University Entrepreneurial Spirit Students’ Survey, GUESSS-research project, South African Chapter Retha de Villiers Scheepers (Project Leader), Goosain Solomon and Annalien de Vries Entrepreneurship & Innovation Management Grant, in conjunction with Van Schaik 2008–2009  

Research areas

  • corporate entrepreneurship and intrapreneurship
  • entrepreneurial decision-making and action
  • effectuation and causation
  • information technology as driver of innovation in small businesses

Teaching areas

  • Entrepreneurship
  • Innovation Management

Selected Research Publications

De Villiers Scheepers, M.J., Boshoff, C. & Oostenbrink, M. (forthcoming). Entrepreneurial women’s cognitive ambidexterity: Career and cultural influence. South African Journal of Business Management.

Barnes, R. and De Villiers Scheepers 2017. Tackling uncertainty for journalism graduates: A model for teaching experiential entrepreneurship. Journalism Practice, Jan: p.1-21.

innenleucke, M., Verreynne, M-L., De Villiers Scheepers, M.J. & Venter, C. 2017. A review of collaborative planning approaches for transformative change: towards a sustainable future. Journal of Cleaner Production, 142: 3212-3224.

De Villiers Scheepers, M.J. & Maree, L. 2015. Fostering Team Creativity in Higher Education Settings. E-Journal of Business Education & Scholarship of Teaching, 9(1): 70-86.

De Villiers Scheepers, M.J., Verreynne, M-L & Meyer, D. 2014. Entrepreneurial Configurations of Small Firms. International Journal of Entrepreneurial Behaviour and Research, 20(6):562 – 583.

De Villiers Scheepers, M.J. 2012. “Antecedents of Strategic Corporate Entrepreneurship.” European Business Review. 5(24):400-424.

De Villiers-Scheepers, M.J. 2011. “Motivating Intrapreneurs: The Relevance of Rewards”. Special Issue: ‘Entrepreneurship and Small Business Development in South Africa’ Journal of Industry and Higher Education. 25(4):249-263

Dr Retha de Villiers Scheepers' areas of knowledge include Lean Start-up, Customer Development, Entrepreneurship, Innovation Management, Corporate entrepreneurship and Intrapreneurship Entrepreneurial intentions, Effectuation and Causation, Information technology as driver of innovation in small businesses

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