Associate Professor Anna Potter - University of the Sunshine Coast, Queensland, Australia

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Staff profile

Associate Professor Anna Potter

PhD Qld., MA Qld.UT, BA(Hons) Manc.

  • Associate Professor in Communication
+61 7 5430 2846
Office location
Sunshine Coast
Associate Professor Anna Potter


Associate Professor Anna Potter is a researcher focusing on children’s screen production cultures and distribution networks, media industries, and communication policy. She is the author of Creativity, Culture, and Commerce: Producing Australian Children’s Television with Public Value (Intellect, 2015), Producing Children’s Television in the On-Demand Age (Intellect, 2020) and multiple journal article and book chapters. Prior to becoming a researcher, Anna worked as a media practitioner in the UK pay-TV industry. 

As part of her recent ARC Discovery Early Career Researcher Award (2016-18) Anna studied the rapid evolution of production territories and markets for children's television opened up by media globalisation, and the impact of digitisation and internet-distribution on children’s media industries, and producers’ creative practice.  

Anna is Chief Investigator (with QUT’s Amanda Lotz and Kevin Sanson) on the ARC Discovery project (2021-23) ‘Making Australian Television in the 21st Century’. This project investigates the intertwined implications of non-Australian ownership, technological adjustments, policy changes, and support adjustments enacted since the mid-00s that have challenged the making of ‘Australian’ television. 

Anna is Deputy Chairperson, USC Research Committee; Chairperson, USC Non-Traditional Research Outputs Assessment Panel; Chair, Research Active Definition Working Party; an Adjunct Senior Research Fellow at the University of Queensland and is on the board of the journal Media International Australia.  

Professional memberships

Australia and New Zealand Communication Association (ANZCA)

International Association for Media and Communication Research (IAMCR)


2015-18 ARC DECRA Fellowship

2013 Dean's Award for Research Higher Degree Excellence, University of Queensland

2009 Australian Learning and Teaching Council Citation for Outstanding Contributions to Student Learning

Research grants

Project name Investigators Funding body Year

Australian Research Council Discovery Project ‘Making Australian Television in the 21st Century  

Associate Professor Anna Potter; Professor Amanda Lotz & Associate Professor Kevin Sanson (QUT

ARC (A$385,813)

Australian Research Council DECRA Fellowship for the project “International Transformations in Children’s Television 2013-18” Dr Anna Potter ARC (A$373,000) 2016-18

Research areas

  • children's television
  • cultural policy
  • production studies
  • media globalisation

Teaching areas

  • Screen Media

Key recent research publications

Potter, Anna. (2020), Producing Children's Television in the On Demand Age, Intellect, Bristol.

Lotz, A Potter, A & Johnson, C (2021) ‘Understanding the Changing Television Market: A Comparison of the Macroeconomy of the United States, the United Kingdom and Australia’, Convergence The International Journal of Research into New Media Technologies (in press).

Potter, A (2021) ‘Re-Visiting Tom O’Regan’s Australian Television Culture: Why Media Ownership, Regulation and Policy Still Matter’ Media International Australia (in press).

Potter A & Lotz A 2021 ‘The First Stage of Australia’s Digital Transition and Its Implications for Australian Television Drama’, Media International Australia (in press).

Associate Professor Anna Potter's specialist areas of knowledge include: communication, children's television programming, media globalisation, media policy, international trade in audiovisual products

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In the news

USC Newsroom
Oscar winner at USC children’s media symposium
22 November 2017

Oscar-winning illustrator Shaun Tan and renowned children’s author and USC Professor of Creative Writing Gary Crew will be among the drawcards for this Saturday’s sessions of the Children’s Media Symposium starting at USC Sunshine Coast on Friday (24 November).

USC conference draws experts in Australian children’s media
2 November 2017

A three-day Children’s Media Symposium at USC Sunshine Coast from 24-26 November is attracting some of Australia’s leading stars of popular children’s television, internet and books.