Alistair Ward is an associate lecturer in Design. He is foremost an art director/designer and has been active in the creative world for 30 years.
One of Alistair’s areas of interest is emerging technologies, and the creation of new directions and opportunities for graphics designers. Collaboration between students, colleagues and industry forms a strong part of Alistair’s philosophy.
- Art Association of Australia and New Zealand (AAANZ)
- Design Research Society (DRS)
Current research projects
Capturing male consumers’ memories and emotional connections to mechanical objects to inform the design of customised sustainable artefacts.
There is a pressing need within the fashion industry to address the need for sustainable design. New manufacturing, marketing and design solutions are needed to reduce waste, in part by extending the life of products. One strategy for addressing this problem is by fostering a positive emotional connection between the consumer and the product. This research employs creative practice research methods to examine whether textile designs can be created that evoke an embedded sense of meaning that is relevant to the wearer.
- visual immersion for learning and industry
- Technology for designers
- Using emotional design for sustainability
- Visual Communications
Alistair Ward's specialist areas of knowledge include design and advertising, introducing graphic designers to new opportunities using emerging technology