Dr Lenny Vance completed his PhD at USC in 2017. The research for his doctorate focused on brand equity outcomes for corporate sponsors of junior sport in Australia. He teaches Marketing and Events management within the USC Business School. Findings from his doctorate research have been published in ANZMAC conference proceedings 2015 in Measuring Business Excellence and Corporate Communications: An International Journal. Lenny has also written industry commentary for Creating Enduring Festivals, the Australian Association of Social Marketing and The Courier-Mail.
He has a Master of Business (Communication Studies) degree and has enjoyed an extensive career as a senior marketing, sponsorship and events manager and corporate consultant. Outside of his professional duties Lenny is an enthusiastic surfer, musician and songwriter.
Research areas
- sponsorship marketing
- brand equity
Teaching areas
- Marketing
- Events Management
Dr Lenny Vance specialist areas of knowledge include sponsorship marketing, brand reputation, corporate social responsibility and social marketing.
In the news
What’s my team? What brands need to know before sponsoring a sports team
26 Jul 2023New research from the University of the Sunshine Coast has found brands should stop focusing on eyeballs and exposure and start adopting a “fit comes first” approach to sponsorship.